Designing for the The Gilded Cabinet - A Case study
An important element of what we offer at Design19 is that our young designers have the opportunity to work on 'live' projects, for real clients in our community, so that they know exactly what is involved in the process and can learn new skills such as being able to follow a real brief from the beginning through to conclusion and presentation, communicating with a client and learning all the skills required along the way that Graphic Designers out there in the 'real world' use.
We were approached by a wonderful interior design service and shop, in the nearby town of Alton, called The Gilded Cabinet, to create a brochure to advertise their services. Our Post19 artists visited the clients, took the brief and did some research into similar brands and their advertising. We then worked as team to create a double sided, four colour brochure reflecting the core brand values of our client in a simple and sophisticated design layout. Two of our designers learnt to use Adobe Indesign for the first time and the project gave us a valuable insight into how to layout information appropriately for print design.
The GiIded Cabinet were delighted with their brochure and have continued since, to support our endeavours here at Enterprise19, by stocking our ranges of greetings cards and letting their customers know about us. It was a pleasure to work with them and to establish our ongoing friendship.
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